Customer Equity Drivers in Prepaid and Postpaid Airtime Markets

dc.contributor.authorLester, Laurence Howard
dc.contributor.authorNel, Deon
dc.contributor.authorChan, Anthony
dc.contributor.authorPitt, Leyland F
dc.date.accessioned2014-09-30T06:13:55Z
dc.date.available2014-09-30T06:13:55Z
dc.date.issued2010en_US
dc.description.noteChristchurch, New Zealanden
dc.identifier.citationNel, D., Lester, L.H., Chan, A. and Pitt, L.F. (2010). Customer Equity Drivers in Prepaid and Postpaid Airtime Markets. In Dr Paul Ballantine and Dr Jorg Finsterwalder, ed. Doing More with Less. Christchurch, New Zealand: Australian and New Zealand Marketing Academy. Australian and New Zealand Marketing Academy. Christchurch, New Zealand. Dec 2010, pp. 150-150.en
dc.identifier.isbn978-0-473-17819-2
dc.identifier.rmid2006021186en_US
dc.identifier.urihttp://hdl.handle.net/2328/33688
dc.identifier.urihttp://www.anzmac.org
dc.publisherAustralian and New Zealand Marketing Academyen
dc.subject.forgroup1403 Econometricsen_US
dc.subject.forgroup1505 Marketingen_US
dc.titleCustomer Equity Drivers in Prepaid and Postpaid Airtime Marketsen_US
dc.typeConference paperen_US
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