Customer Equity Drivers in Prepaid and Postpaid Airtime Markets
Customer Equity Drivers in Prepaid and Postpaid Airtime Markets
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Date
2010
Authors
Lester, Laurence Howard
Nel, Deon
Chan, Anthony
Pitt, Leyland F
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Publisher
Australian and New Zealand Marketing Academy
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Citation
Nel, D., Lester, L.H., Chan, A. and Pitt, L.F. (2010). Customer Equity Drivers in Prepaid and Postpaid Airtime Markets. In Dr Paul Ballantine and Dr Jorg Finsterwalder, ed. Doing More with Less. Christchurch, New Zealand: Australian and New Zealand Marketing Academy. Australian and New Zealand Marketing Academy. Christchurch, New Zealand. Dec 2010, pp. 150-150.