Customer Equity Drivers in Prepaid and Postpaid Airtime Markets
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Date
2010
Authors
Lester, Laurence Howard
Nel, Deon
Chan, Anthony
Pitt, Leyland F
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Australian and New Zealand Marketing Academy
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Nel, D., Lester, L.H., Chan, A. and Pitt, L.F. (2010). Customer Equity Drivers in Prepaid and Postpaid Airtime Markets. In Dr Paul Ballantine and Dr Jorg Finsterwalder, ed. Doing More with Less. Christchurch, New Zealand: Australian and New Zealand Marketing Academy. Australian and New Zealand Marketing Academy. Christchurch, New Zealand. Dec 2010, pp. 150-150.