Global text project: new horizons in textbook marketing
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Date
2009
Authors
Nel, Deon
Pitt, Leyland F
Chan, Anthony
van Heerden, Gene
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Pitt, L.F., Nel, D., van Heerden, G. and Chan, A. (2009). Global text project: new horizons in textbook marketing. Marketing Intelligence & Planning, 27(3) pp. 297-307.