The Greek audience 'discovers' the Turkish soap-series: Turkey’s 'soft power' and the psyche of Greeks
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Date
2013-06
Authors
Mihalakopoulos, Georgios
Journal Title
Journal ISSN
Volume Title
Publisher
Flinders University Department of Language Studies - Modern Greek
Rights
All rights reserved. Subject to the copyright act of 1968, no part of this publication may be
reproduced, stored in a retrieval system or transmitted in any form, or by any means electronic,
mechanical, photocopying or recording or otherwise, without the prior permission of the
copyright owner.
Rights Holder
Flinders University Department of Language Studies - Adelaide 2013
Abstract
Today’s world is mainly characterised, among other things, by interdependence and
confusion. And the best way for a state to distinguish itself from the others is to promote
globally a “shiny image”. This kind of strategy focuses on persuasion aiming at
the gaining of influence. And this is the rationale behind the promotion of the Turkish
TV series globally and especially in the Balkans and the Middle East. This paper tries
to elucidate some of the aspects related to the extraordinary, albeit unexpected, success
of this “goldmine” called Turkish soap-operas.
Description
Keywords
Greek research, Greece, Australia
Citation
Mihalakopoulos, G., 2013. The Greek audience 'discovers' the Turkish soap-series: Turkey’s 'soft power' and the psyche of Greeks. In M. Tsianikas, N. Maadad, G. Couvalis, and M. Palaktsoglou (eds.) "Greek Research in Australia: Proceedings of the Biennial International Conference of Greek Studies, Flinders University June 2011", Flinders University Department of Language Studies - Modern Greek: Adelaide, 179-191.