The Greek audience 'discovers' the Turkish soap-series: Turkey’s 'soft power' and the psyche of Greeks

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Date
2013-06
Authors
Mihalakopoulos, Georgios
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Publisher
Flinders University Department of Language Studies - Modern Greek
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All rights reserved. Subject to the copyright act of 1968, no part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, or by any means electronic, mechanical, photocopying or recording or otherwise, without the prior permission of the copyright owner.
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Flinders University Department of Language Studies - Adelaide 2013
Abstract
Today’s world is mainly characterised, among other things, by interdependence and confusion. And the best way for a state to distinguish itself from the others is to promote globally a “shiny image”. This kind of strategy focuses on persuasion aiming at the gaining of influence. And this is the rationale behind the promotion of the Turkish TV series globally and especially in the Balkans and the Middle East. This paper tries to elucidate some of the aspects related to the extraordinary, albeit unexpected, success of this “goldmine” called Turkish soap-operas.
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Keywords
Greek research, Greece, Australia
Citation
Mihalakopoulos, G., 2013. The Greek audience 'discovers' the Turkish soap-series: Turkey’s 'soft power' and the psyche of Greeks. In M. Tsianikas, N. Maadad, G. Couvalis, and M. Palaktsoglou (eds.) "Greek Research in Australia: Proceedings of the Biennial International Conference of Greek Studies, Flinders University June 2011", Flinders University Department of Language Studies - Modern Greek: Adelaide, 179-191.