Cross-country comparison of strategies for building consumer trust in food

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dc.contributor.authorWilson, Annabelleen_US
dc.contributor.authorTonkin, Emmaen_US
dc.contributor.authorCoveney, John Daviden_US
dc.contributor.authorMeyer, Samantha Ben_US
dc.contributor.authorMcCullum, Deanen_US
dc.contributor.authorCalnan, Michaelen_US
dc.contributor.authorKelly, Edelen_US
dc.contributor.authorO'Reilly, Seamusen_US
dc.contributor.authorMcCarthy, Maryen_US
dc.contributor.authorMcGloin, Aileenen_US
dc.contributor.authorWard, Paul Russellen_US
dc.date.accessioned2019-07-02T23:49:57Z
dc.date.available2019-07-02T23:49:57Z
dc.date.issued2019-04-09
dc.descriptionCopyright Ā© The Authors 2019. Published by Oxford University Press. All rights reserved. This author accepted manuscript is made available following 12 month embargo from date of publication (April 2019) in accordance with the publisherā€™s archiving policyen_US
dc.description.abstractConsumer trust in the modern food system is essential given its complexity. Contexts vary across countries with regard to food incidents, regulation and systems. It is therefore of interest to compare how key actors in different countries might approach (re)building consumer trust in the food system; and particularly relevant to understanding how food systems in different regions might learn from one another. The purpose of this paper is to explore differences between strategies for (re)building trust in food systems, as identified in two separate empirical studies, one conducted in Australia, New Zealand and the UK (Study 1) and another on the Island of Ireland (Study 2). Interviews were conducted with media, food industry and food regulatory actors across the two studies (nā€‰=ā€‰105 Study 1; nā€‰=ā€‰50 Study 2). Data were coded into strategy statements, strategies describing actions to (re)build consumer trust. Strategy statements were compared between Studies 1 and 2 and similarities and differences were noted. The strategy statements identified in Study 1 to (re)build consumer trust in the food system were shown to be applicable in Study 2, however, there were notable differences in the contextual factors that shaped the means by which strategies were implemented. As such, the transfer of such approaches across regions is not an appropriate means to addressing breaches in consumer trust. Notwithstanding, our data suggest that there is still capacity to learn between countries when considering strategies for (re)building trust in the food system but caution must be exercised in the transfer of approaches.en_US
dc.identifier.citationWilson, A. M., Tonkin, E., Coveney, J., Meyer, S. B., McCullum, D., Calnan, M., ā€¦ Ward, P. R. (2019). Cross-country comparison of strategies for building consumer trust in food. Health Promotion International. https://doi.org/10.1093/heapro/daz024en_US
dc.identifier.doihttps://doi.org/10.1093/heapro/daz024en_US
dc.identifier.issn0957-4824
dc.identifier.urihttp://hdl.handle.net/2328/39265
dc.language.isoenen_US
dc.oaire.license.condition.licenseIn Copyright
dc.publisherOxford University Pressen_US
dc.relationhttp://purl.org/au-research/grants/arc/LP120100405en_US
dc.relation.grantnumberARC/LP120100405en_US
dc.rightsCopyright Ā© The Authors 2019.en_US
dc.rights.holderThe Authorsen_US
dc.subjectfood systemen_US
dc.subjectfood scareen_US
dc.subjectconsumeren_US
dc.subjectTrusten_US
dc.subjectFooden_US
dc.titleCross-country comparison of strategies for building consumer trust in fooden_US
dc.typeArticleen_US
local.contributor.authorOrcidLookupWilson, Annabelle: https://orcid.org/0000-0003-4308-8113en_US
local.contributor.authorOrcidLookupTonkin, Emma: https://orcid.org/0000-0001-9941-4251en_US
local.contributor.authorOrcidLookupCoveney, John David: https://orcid.org/0000-0001-8237-0248en_US
local.contributor.authorOrcidLookupWard, Paul Russell: https://orcid.org/0000-0002-5559-9714en_US
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