Asian Pacific Language & Culture
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Date
1991-03
Authors
Graycar, Adam
Journal Title
Journal ISSN
Volume Title
Publisher
Rights
Copyright Government of South Australia
Rights Holder
Government of South Australia
Abstract
It is important that standards of language proficiency and knowledge of export marketing management be set and tested and World University can do it. This speech outlines the purpose and role of a proposed Export Language Centre to teach foreign languages and culture, plus business etiquette, translation and interpreting and other services, to assist businesses involved in foreign markets where English is not the native tongue.
Description
Speech presented regarding a Language Export Centre within the proposed World University, Adelaide, 6th March 1991 by Adam Graycar, Chief Executive Officer, Office of Tertiary Education, Adelaide. Made available under the Creative Commons BY 4.0 (CC BY) Attribution license. http://creativecommons.org/licenses/by/4.0/
Keywords
Foreign language training, Intensive language courses, Export management courses