Consumer trust in the Australian food system – The everyday erosive impact of food labelling Tonkin, Emma Webb, Trevor Coveney, John David Meyer, Samantha B Wilson, Annabelle 2019-06-28T02:35:42Z 2019-06-28T02:35:42Z 2016-04-08
dc.description © 2016 Elsevier Ltd. This manuscript version is made available under the CC-BY-NC-ND 4.0 license en_US
dc.description.abstract Consumer trust in food system actors is foundational for ensuring consumer confidence in food safety. As food labelling is a direct communication between consumers and food system actors, it may influence consumer perceptions of actor trustworthiness. This study explores the judgements formed about the trustworthiness of the food system and its actors through labelling, and the expectations these judgements are based on. In-depth, semi-structured interviews with 24 Australian consumers were conducted. Theoretical sampling focussed on shopping location, dietary requirements, rurality, gender, age and educational background. The methodological approach used (adaptive theory) enabled emerging data to be examined through the lens of a set of guiding theoretical concepts, and theory reconsidered in light of emerging data. Food labelling acted as a surrogate for personal interaction with industry and government for participants. Judgements about the trustworthiness of these actors and the broader food system were formed through interaction with food labelling and were based on expectations of both competence and goodwill. Interaction with labelling primarily reduced trust in actors within the food system, undermining trust in the system as a whole. Labelling has a role as an access point to the food system. Access points are points of vulnerability for systems, where trust can be developed, reinforced or broken down. For the participants in this study, in general labelling demonstrates food system actors lack goodwill and violate their fiduciary responsibility. This paper provides crucial insights for industry and policy actors to use this access point to build, rather than undermine, trust in food systems. en_US
dc.identifier.citation Tonkin, E., Webb, T., Coveney, J., Meyer, S. B., & Wilson, A. M. (2016). Consumer trust in the Australian food system – The everyday erosive impact of food labelling. Appetite, 103, 118–127. en_US
dc.identifier.doi en_US
dc.identifier.issn 0195-6663
dc.language.iso en en_US
dc.oaire.license.condition.license CC-BY-NC-ND
dc.publisher Elsevier en_US
dc.rights © 2016 Elsevier Ltd. en_US
dc.rights.holder Elsevier Ltd. en_US
dc.subject Consumer en_US
dc.subject Labeling en_US
dc.subject Food en_US
dc.subject Trust en_US
dc.subject Policy en_US
dc.title Consumer trust in the Australian food system – The everyday erosive impact of food labelling en_US
dc.type Article en_US
local.contributor.authorOrcidLookup Coveney, John David: en_US
local.contributor.authorOrcidLookup Wilson, Annabelle: en_US
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