Fact Sheet: Engaging the Media: Writing a succinct media release
Fact Sheet: Engaging the Media: Writing a succinct media release
Date
2014
Authors
Heaselgrave, Fae
Lunnay, Belinda Kate
Baird, Olivia
Journal Title
Journal ISSN
Volume Title
Publisher
Primary Health Care Research and Information Service (PHCRIS)
Abstract
Media releases offer the opportunity to promote and publicise details about your work to the media. When written well media releases will highlight key messages about your work, be immediately interesting and eye-catching to the journalist. This fact sheet highlights what to consider when writing a media release.
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Citation
Heaselgrave F, Lunnay B, Morrison R, Baird O. (2014). Fact Sheet: Engaging the Media: Writing a succinct media release (2nd edn). Adelaide: Primary Health Care Research and Information Service.