Hand-held dynamic visual noise reduces naturally occurring food cravings and craving-related consumption
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Date
2013-09
Authors
Kemps, Eva Bertha
Tiggemann, Marika
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Rights
© 2013 Elsevier Ltd. All rights reserved.
Rights Holder
Elsevier Ltd. All rights reserved.
Abstract
This study demonstrated the applicability of the well-established laboratory task, dynamic visual noise, as a technique for reducing naturally occurring food cravings and subsequent food intake. Dynamic visual noise was delivered on a hand-held computer device. Its effects were assessed within the context of a diary study. Over a 4-week period, 48 undergraduate women recorded their food cravings and consumption. Following a 2-week baseline, half the participants watched the dynamic visual noise display whenever they experienced a food craving. Compared to a control group, these participants reported less intense cravings. They were also less likely to eat following a craving and consequently consumed fewer total calories following craving. These findings hold promise for curbing unwanted food cravings and craving-driven consumption in real-world settings.
Description
Author version made available in accordance with the publisher's policy for non-mandated open access submission. Under Elsevier's copyright, non-mandated authors are permitted to make work available in an institutional repository.
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Citation
Kemps, E., & Tiggemann, M. (2013). Hand-held dynamic visual noise reduces naturally occurring food cravings and craving-related consumption. Appetite, 68, 152-157.