Social marketing and community mobilisation to reduce underage alcohol consumption in Australia: A cluster randomised community trial

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dc.contributor.author Rowland, Bosco Charles
dc.contributor.author Williams, Joanne
dc.contributor.author Smith, Rachel
dc.contributor.author Hall, Jessica Kate
dc.contributor.author Osborn, Amber
dc.contributor.author Kremer, Peter
dc.contributor.author Kelly, Adrian B
dc.contributor.author Leslie, Eva
dc.contributor.author Patton, George
dc.contributor.author Mohebbi, Mohammadreza
dc.contributor.author Toumbourou, John W
dc.date.accessioned 2018-06-26T23:49:35Z
dc.date.available 2018-06-26T23:49:35Z
dc.date.issued 2018-03-03
dc.description © 2018 Elsevier. This manuscript version is made available under the CC-BY-NC-ND 4.0 license: http://creativecommons.org/licenses/by-nc-nd/4.0/ This author accepted manuscript is made available following 12 month embargo from date of publication (March 2018) in accordance with the publisher’s archiving policy en_US
dc.description.abstract Background and aims: In many countries adolescent alcohol use is a major health problem. To supplement national policies, it is important to trial community interventions as a potential strategy to prevent adolescent alcohol use. Methods: This study evaluated a multicomponent community intervention that included community mobilisation, social marketing, and the monitoring of alcohol sales to minors. Evaluation was a clustered randomised trial design with 14 intervention and 14 control communities. Prior to randomisation, communities were matched on socioeconomic status and location. Intervention communities were not blinded. Participants: 3545 Year 8 students (M = 12 years) were surveyed at baseline from 75 schools; 3377 students were surveyed post intervention in 2013 from 54 schools. Outcomes: It was hypothesised that the primary outcome, individual alcohol consumption in last 30 days, after the intervention would be 15% lower in intervention communities. Secondary outcomes were consumption in the past year and intention not to drink before age 18. Results: The intervention communities showed larger relative reductions compared to the controls in last 30-day consumption and past year (10%), but not significantly different. A significantly lower proportion of participants in the intervention community (63%), compared to the controls (71%), reported intending to drink before 18 years old. Subgroup analysis identified regional and state differences for some secondary measures. Conclusions: Intervention assignment was associated with lower adolescent intention to drink before the age of 18. However, more intensive and longer-term intervention may be required to measure significant differences in behaviour change. Trial registration: ACTRN12612000384853. en_US
dc.identifier.citation Rowland, B. C., Williams, J., Smith, R., Hall, J. K., Osborn, A., Kremer, P., … Toumbourou, J. W. (2018). Social marketing and community mobilisation to reduce underage alcohol consumption in Australia: A cluster randomised community trial. Preventive Medicine, 113, 132–139. https://doi.org/10.1016/j.ypmed.2018.02.032 en
dc.identifier.doi https://doi.org/10.1016/j.ypmed.2018.02.032 en
dc.identifier.issn 0091-7435
dc.identifier.uri http://hdl.handle.net/2328/38104
dc.language.iso en
dc.oaire.license.condition.license CC-BY-NC-ND
dc.publisher Elsevier en
dc.relation http://purl.org/au-research/grants/ARC/LP100200755 en
dc.relation http://purl.org/au-research/grants/nhmrc/1087781 en
dc.relation.grantnumber ARC/LP100200755
dc.relation.grantnumber NHMRC/1087781
dc.rights © 2018 Elsevier. en
dc.rights.holder Elsevier. en
dc.subject adolescent alcohol use
dc.subject adolescent
dc.subject alcohol
dc.subject health problem
dc.subject alcohol sales to minors
dc.subject individual alcohol consumption
dc.subject intention not to drink alcohol before age 18
dc.title Social marketing and community mobilisation to reduce underage alcohol consumption in Australia: A cluster randomised community trial en
dc.type Article en
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