Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus
Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus
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Date
2007
Authors
Nel, Deon
Berthon, Pierre
Pitt, Leyland F
Prinsloo, M
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Pitt, L.F., Berthon, P., Prinsloo, M. and Nel, D. (2007). Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus. International Journal of Technology Marketing, 2(1) pp. 1-18.