1505 - Marketing
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This collection contains Flinders' research in Marketing, as reported for ERA 2012.
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Item Personal acquaintances and salespeople in financial services marketing : differences between customers and friends(2009) Backstrom, Lars; Pitt, Leyland F; Campbell, Colin L; Nel, DeonItem Do I Like My Icon: Determining Preferences for Firms' Mode of Strategic Focus(2007) Nel, Deon; Berthon, Pierre; Pitt, Leyland F; Prinsloo, MItem Drivers of Service Innovation for 'Green' Solutions: A Conceptual Framework(2010 INFORMS Service Science Conference, 2010) Rampersad, Giselle CamilleItem Web 2.0 and the open source movement : liberating text books(2009) Pitt, Leyland F; Nel, Deon; van Heerden, GeneItem Brand Management and Strategic Performance for Firms' Mode of Strategic Focus(2007) Opoku, Robert; Berthon, Jean Pierre; Pitt, Leyland F; Nel, DeonItem Icon and MARKOR: Links and Performance in South African Firms(2008) Nel, Deon; Abratt, Russell; Pitt, Leyland F; Berthon, Jean PierreItem The “ICON” archetype: Its influence on customer orientation and innovation in South African firms(2007) Nel, Deon; Pitt, Leyland F; Salehi-Sangari, Esmail; Berthon, Jean PierreItem Developing and evaluating scales to assess innovation networks(2009) Quester, Pascale G; Troshani, Indrit; Rampersad, Giselle CamilleItem Managing Innovation Networks: A Cross-Industry Investigation of ICT and Nano-Bioscience Networks(2010) Rampersad, Giselle Camille; Quester, Pascale G; Troshani, IndritItem Global text project: new horizons in textbook marketing(2009) Nel, Deon; Pitt, Leyland F; Chan, Anthony; van Heerden, GeneItem Examining network factors : commitment, trust, coordination and harmony(2010) Rampersad, Giselle Camille; Quester, Pascale G; Troshani, IndritItem Customer Equity Drivers in Prepaid and Postpaid Airtime Markets(Australian and New Zealand Marketing Academy, 2010) Lester, Laurence Howard; Nel, Deon; Chan, Anthony; Pitt, Leyland FItem Managing Innovation Networks: An Exploratory Study(Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2007) Rampersad, Giselle Camille; Quester, Pascale G; Troshani, IndritItem Key drivers of innovation networks(Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2008) Rampersad, Giselle CamilleItem Towards More Reliable Network Scales(Australia and New Zealand Marketing Academy (ANZMAC) Conference, 2007) Rampersad, Giselle Camille; Quester, Pascale G; Troshani, Indrit