ItemUnderstanding popular media production and potential tourist consumption: a methodological agenda(Tourism Research Unit, Monash University, 2006) Kim, Sangkyun (Sean); Robinson, Mike; Long, PhilipResearch on the tourism implications of television-induced tourism generally remains limited, with no single agreed approach to its study. In particular, there are methodological difficulties in understanding this phenomenon and a subsequent lack of empirical research into the relationships between films and TV programmes and tourism. Furthermore, there has been limited attention to the underlying mechanisms and structures in the relationships between the production and consumption of films or TV programmes, audiences and potential tourists, particularly in non-Western contexts. ItemA conceptual model for researching the production and potential tourist consumption of popular media texts(Nottingham University Business School, 2007) Kim, Sangkyun (Sean); Long, Philip; Robinson, MikeThis paper attempts to develop a conceptual model of the process of production and consumption of popular media texts (PMTs) to investigate the relationships between the production elements of PMTs and the ways in which particular production values may appeal to potential tourists in diverse settings. The proposed model presumes that there may be structurally causal relationships between highlighted major elements of PMTs production and patterns of consumption associated with audience involvement, subsequent audience loyalty, and intention to visit the locations depicted in the programming in the context of film-induced tourism. The conceptualised model of the process of production and consumption of PMTs is hypothesised by reviewing previous literature and empirical studies. This paper draws attention to trans-national and interdisciplinary perspectives which will enable researchers to develop new ideas and perspectives in exploring the complicated inter-communication processes between PMTs from the production side with audiences/tourists as consumers, and understanding the relationships and mediation between production and consumption of PMTs and associated tourism.