The School of Computer Science, Engineering and Mathematics is a multidisciplinary school focussing on best practice teaching, research, research training and consulting in the areas of Computer Science, Engineering, Information Technology, Mathematics and Statistics.
Browsing Computer Science, Engineering and Mathematics by Author "Alqahtani, Abdullah Saleh"
(Institute of Advanced Science Extension (IASE), 2018) Alqahtani, Abdullah Saleh; Goodwin, Robert Douglas; de Vries, Denise Bernadette
E-commerce is internet based business activity, such as online retail activity.
In Saudi Arabia, e-commerce has not kept pace with the global growth of
online shopping. In order to find the reasons for low participation in ecommerce,
this study explored the influence of several cultural factors in
Saudi Arabia related to age, gender, and computer proficiency. Hypotheses
were developed for the demographic and cultural factors influencing the
adoption of e-commerce in Saudi Arabia based on the literature review. To
test the hypotheses, data were collected by means of an online questionnaire.
Data analysis was conducted using descriptive statistics, K-means clustering,
and hypothesis testing through Chi-square tests. Three categories of online
shoppers were identified during the analysis. The study found that factors
related to age, gender, and computer proficiency influenced the adoption and
use of online shopping in the kingdom. Three kinds of online retail
participants were found: high frequency users, moderate frequency users,
and low frequency users. High frequency users were usually young people,
with a relatively higher percentage of women showing superior skill in
shopping online. Moderate users were mostly male and middle aged, and
their ICT knowledge was moderate. Low frequency male and female users
were most likely to be between the ages of 18 and 24. This study will
potentially assist professionals interested in services supported by ICT, the
wider business community, and the government in undertaking
comprehensive, effective, and sustainable solutions for the betterment of ecommerce
in Saudi Arabia.